Boomi Forest Initiative X Million Tree Project

She or He who plants a tree plants a hope
- Lucy Larcom, Plant a Tree -


Back in October 2019, we established a goal to plant an entire forest (2000 Trees) in Inner Mongolia for Shanghai Roots & Shoots' Million Tree Project by February 29th, 2020. 

To reach this goal, we are committed to donating 8.8% of our total revenue on Boomi towards this initiative. Our next goal is to plant 5000 trees by February 28th, 2021! Thank You for your support. 

Our Progress

 Boomi Forest Initiative

*Updated February 5th, 2020

How you can help

  1. Purchase a toothbrush, a pouch, a shampoo block, or anything from our store and 8.8% of your purchase goes towards planting trees
  2. You can also donate a tree towards the initiative. You will receive an e-certificate to show all your friends how awesome you are.
What kind of trees to we plant?
The Scotch pine (Pinus sylvestris var. mongolica Litv.) is a rugged evergreen tree native to Europe. Scotch pine is very durable and adaptable and it will tolerate alkaline soil up to a pH of 7.5 and will grow in most types of soil. 

They prefer moist, well-drained soil, however, and do best in full sun. Because they’re so tough, Scotch pines are popular in spots that can’t support a lot of other life, and they’re especially good at reclaiming undesirable areas and suitable for fighting desertification in Inner Mongolia and nearby areas.

Where do we plant the trees?

Inner Mongolia to fight against desertification.

About Million Tree Project

The Shanghai Roots & Shoots Million Tree Project, which began in 2007, aims to raise community awareness of the Earth’s precious environment while focusing on steps individuals can take to lessen their negative impact on the natural world. 

By planting trees in Inner Mongolia, the Million Tree Project is designed to improve both ecological and humanitarian conditions there. The project gives individuals and organizations an opportunity to fight climate change by planting oxygen-producing trees. 

It also encompasses true capacity building as the local population is intimately involved with, and benefits from, every step of planting, maintaining and monitoring the trees. Now the program has expanded to Lingwu, Ningxia to continue the good work.

For more information, Click Here


How will you make a difference today?